Lisa brings over nine years of experience in the sports and fitness industry, with a focus on marketing, brand development, and community engagement. She previously served as Director of Marketing at Club Pilates, where she helped design and execute both local and national strategies that fueled the brand’s rapid expansion.
Today at Riser Fitness, Lisa applies that expertise on the franchisee side, leading initiatives that support growth across more than one hundred studios while building deeper connections with members and communities. A proud first-generation Latina, she is passionate about fostering innovation and elevating wellness brands that make a lasting impact.